I’m not really interested in just looking at some logo reference books without detailed explanation and logo design process. So far ‘Design Matters: Logos 01’, this is the book till now I found so awesomely informative. I enjoy reading it; especially the part of featuring some selected case studies to discuss, logo design process is analyzed through introduction of the brand, stage of planning, creating and implementing. I read it which suggested good idea and inspiration in designing the memorable logos. I think all these examples are really good. While those case studies might be useful in my studies, important points are summarized for future references.
Red Wing Shoes – the logo with an overlay of the Red Wing Shoes names was originally designed in 1904.
The Royal Tropical Institute’s logo organically blends people and trees into a unique, simple and memorable design.
The line between letter (LSO) and image blur together in a new logo. The illustration of a conductor is also a monogram, lending warmth and humanity to the London Symphony Orchestra.
Sprint’s new logo flies high. It’s a simple, beautiful, and memorable design, representing both the classic pin drop and a new wing in flight.
The logo for Dr.Uhlig’s medical practice, Kinderarzt, reinvents the tone of both his brand and his stethoscope. The medical device that is traditionally used to listen to patients’ heartbeats appears in this context as the personification of cheer and happiness.
(RED) is a brand created for social good. It’s a brand designed for global advancement, blending commerce and charity.
Reading source from Design Matters: Logos 01- All Essential Primer for Today’s Competitive Market, published by Rockport.
